To get content that clicks, you need it Write the First Time.In less than six seconds, your web visitor is gone forever.
There are no second chances, you need it Write the First Time.

On the Internet you are what you publish. You don't have time to write it all, that's what we do. You present the public face, we provide the content that helps to close sales.

Whether you need articles, advertorials, ad copy, books, or social media, we test everything to make sure your content has maximum impact. The most important thing we do is get inside the head of your visitor to turn your marketing content into news they can use and share via social media.

Our web content has doubled customer responses overnight. According to Google Analytics, one of our campaigns snagged an astounding 97%-98% click through rate for nine months! Discover what kind of results we can deliver for you.

  • SEO Articles
  • Financial Copy
  • Ghostwriting
  • White Papers
  • Client Reviews
  • About Us
  • Biz Articles
  • General Articles

You need targeted content to attract new visitors and to keep current users coming back for more. We create original search engine optimized content that usually ranks on the first page of Google. Often we are the top listing. If you want your users to find you, we can show you how.

You win the content marketing game by creating news your readers can use. Your potential customers are screaming at you, telling you exactly how to sell to them. We listen to your users and will create the content they demand.

We can give you ten 1500-word articles a week for your web site or publication.


When the clock is ticking, you need to get it Write the First Time. We write in Internet time where producing eight stories is a slow day. Turn our speed to your advantage to save time, money (no production delays or missed deadlines) and headaches. You get exactly what you want, laser-targeted to your audience. Every headline is tested, every article strives for a 2-3% keyword density that will help your content top the search rankings.

All articles are 100% original, crafted in the voice you want. We produce tight, snappy tweets and long investigative feature articles. We write for national media outlets, including consumer magazines and web sites. Write The First Time provides worry-free writing for associations, business and trade magazines, custom publishers, advertorial and web site clients.

Ben FranklinFrom Franklin Templeton Investments to Charles Schwab to Money Magazine, we've written copy that has created significant surges of interest in financial services products. We know PR and IR (and the regulatory and criminal difference between the two). Let us help you navigate these difficult regulatory waters without compromising your sales potential.

You know your business and market better than anyone, but in this media-savvy world, empty hype won't work with either the soccer mom or the sell-side analyst. We will help you create credibility in the marketplace. You are much more than simply the sum of your products or financial numbers. Let us tell your distinctive story to Wall Street and Main Street.

We're eager to make your portfolio managers and proxy groups shine. Under the PM's direction, we'll do most of the heavy lifting: creating the outline, researching , teasing out your leader's thoughts and speaking in his/her voice. You'll get your monthly and quarterly deliverables finished early and right the first time, ready to flow through the appropriate compliance clearance (FINRA, Sarbanes-Oxley, CFTC, etc.).

You can rely on our two decades of confident professionalism to get the job done to your exact technical specifications and brand messaging.

We have a proven track record of creating financial copy that motivates audiences ranging from financial beginner to institutional investor, from day trader to IR compliance professional. We have garnered rave reviews for our diverse body of financial writing work, which includes everything from 75-character mobile ads to exhaustively detailed investment white papers.

We're ready to hit the ground running. Call us: 212-380-1515.

BookYou need to demonstrate your expterise by writing your own book, but you don't have the time or in-house talent to get the job done. Let us write your book in a month.

As ghost writers, we don't care if our byline is on the cover. Because our work is subject to strict non-disclosure agreements, we can't mix names and stories. However, we can tell you that some pretty popular thought leadership content by some well known business figures originated with us.

We have produced books, articles and regular columns for well known executives, doing everything from shaping existing material to creating new books based on nothing more than an idea. The steps are easy:
  • PLANNING: We work with you to create a detailed outline that includes much more structure than a mere table of contents.
  • RESEARCHING: We then interview the subject(s), and the interviews are transcribed overnight. Additional web research is done by our research teams overseas. Much of our initial background material is collected in a matter of days. (Primary research from original documents can take longer, depending on the project.)
  • WRITING: Your first draft can be completed in as little as a month. Two revisions later, you have a book ready for publication.

WHY DO IT? Books, columns and articles provide incalculable value by cementing your position as a leader in your field. If you don’t have a publisher lined up, we can help you self-publish the book. Sell your book at events or in stores. You can offer it as a premium to your clients, or you can use it as an eBook to entice potential customers to register as part of a qualified sales lead generation program. It is your book, the sky is the limit.

You deserve to be a recognized author. Let us do the hard work while you sit back and sip the beverage of your choice.

White PaperWhite papers (or ebooks) are a vital part of any qualified lead generation program. You want content that is laser targeted to mobilize your audience, whether they are the ultimiate decision-maker or the corporate foot soldier.

We've written detailed white papers that cover such topics as investing, education, technology and more.

Let's discuss how white papers can keep you in the black.

"We have come to rely on Write The First Time for top quality copywriting. Their research is always thorough, and they pay close attention to the details on every job they do for us. The flexibility of their writing style makes them a perfect fit for a wide range of our clients. In fact, Write the First Time is even the voice of Willy Wonka himself for the marketing newsletters sent from the Wonka.com Web site.

"In short, Write the First Time gives us what we need, when we need it, the way we want it. They do it fast, professionally, and for extremely reasonable rates. What more could we ask for? "
Jonathan Lane
Creative Director,
Intelligence Research Group
Web Development Division

"When the time came to source out some advertorial for a Sony Style online campaign, I did what I often do: Made a call to Write the First Time. I've always found I can depend on them to get me lively content, done right and on time."
Rob Medich
Advertorial Editor
Sony Online

"You guys make it so easy, you really do get it right the first time."
Barbara Bagwell
Producer
How2.com

"Don and Elizabeth are the best freelance writers I work with. They are quick with their work, accurate and fun to work with. Write The First Time is indeed a rare and welcomed writing team!"
Patrick Cavanaugh
Editor
Malcolm Media Ag Publishing

Principals

Don Lipper Bio

Don Lipper & Elizabeth SagehornDon Lipper has been writing for major media outlets since he was 19 when he got a job as a reporter/news writer at a local NPR affiliate in western Massachusetts (WFCR). Since then, he was worked as a writer at a variety of national magazines including Time, People, Money, In Style, Premiere, Men's Fitness and many others. He worked for six Hollywood studios in all aspects of production, distribution and marketing. He has been a frequent contributor and online producer for a number of web sites including Warner Bros. Online (where he produced most of the web sites for Warner Bros. Television), CNet, Space.com and many others.

Don is a former (his wife says "recovering") stand-up comedian who has been seen on Comedy Central, ABC, BBC, Fox and in clubs across America.

Elizabeth Sagehorn Bio

Elizabeth Sagehorn is a marketing maven who managed national campaigns for the FOX Kids Club, Hanna-Barbera and many others. She also has written for a number of national, trade and custom publications. An avid researcher and one of the fastest writers in the business, she keeps Write the First Time running at warp speed.

Clients

  • Ace Investment Strategies
  • American City Business Journals
  • Charles Schwab
  • CMC Markets
  • CNet.com
  • Comstock’s Business Magazine
  • Disney
  • Edutopia
  • Fox
  • Franklin Templeton Investments
  • FundsWorld
  • Gamespy
  • Global Forex Trading
  • Groupomac Hispanic
  • Lending
  • Hanna-Barbera
  • HomeSpace.com
  • Idealab!
  • iExchange.com
  • Indymac Bank
  • InStyle Magazine
  • InStyle.com
  • Interactive Educator
  • Kid Rhino Records
  • Market Traders
  • McGraw-Hill
  • Mediaworks NYC
  • Men's Fitness
  • MGM
  • Money Magazine
  • Money.net
  • Naylor Publications
  • Nestlé
  • NexGen Investment
  • Software Systems
  • Numerous trade and business publications and web sites.
  • Optioneer
  • PC World
  • Peak Trading
  • People Magazine
  • Precision Prospects
  • Premiere Magazine
  • Prosper
  • Qmaxx
  • RebatesHQ.com
  • Saban
  • Solutions In Finance
  • Sony
  • Space.com
  • Striker Securities
  • Sunshine Media
  • The Golden One Credit Union
  • The New York Post
  • Time Magazine
  • Trading Institute
  • United Artists
  • Warner Bros.
  • Web Tank
  • Young & Rubicam